We sat down with Jessica Bolbach, founder + CEO of KORE Fitness, Meatpacking’s premiere fitness haute spot to get the skinny on HIIT, chic workout wear, and how to survive a KORE class.
1. Describe KORE in three words, ready set GO:
HIIT MEETS THE CLUB
2. What is it about KORE that makes it unique from all of the other fitness programs?
Our culture is home-y, yet sophisticated, and each person is as important as the other from client to owner to staff, everyone is a crucial part of the overall equation. As Coco Chanel said, “look for the woman in the dress. If there is no woman, there is no dress”. KORE’s group classes offer a functional fitness training program that combines strategically calibrated lighting and dynamic music to a deliver a challenging, full body workout and an overall fun experience. The KORE workout is formatted as a 5-step “bell curve” – it starts out with a functional warm-up then moves to a core activation phase, followed by the “KORE4”, which is the cornerstone of the method; an 8-minute cardio and calisthenics blast to build the foundation for “SEQUENCE IV,” in which KORE instructors utilize their creativity and style to incorporate the fitness modalities that are at the heart of the KORE method, then a cool-down. No matter the instructor’s combination of movements, the music and lighting are thoughtfully orchestrated based on that day’s class sequence.
3. What are some first-timer tips to survive a KORE fitness class?
Don’t be intimidated by the fact that KORE is a High-Intensity class, because you can absolutely take it at your own pace. Our instructors are always cognizant of the varying levels of fitness in the room and will give proper modifications for each move. We encourage you to listen to your body because you know it best. We take breaks so we don’t break at KORE.
4. Be honest, on a scale of 1 to 10, how sore will someone (in pretty decent shape) be the day after their first KORE class?
8 or 9, depending on what you normally do for exercise. KORE will force you to use intrinsic muscles that you don’t normally use in other workouts. Our method is designed to transform you like no other workout, and the structure of the method was created for a reason, and you will feel it (in a good way), hopefully ; )
5. Favorite post-workout snack?
I have two obsessions right now. Leggings and Cellucor. I always drink Cellucor BCAA Lemon-Lime flavor post workout.
6. What advise do you give to people who haven’t exercised in a long time?
You have to start somewhere. KORE was designed to be a destination, not only a “gym”. We wanted people to be able to achieve goals and changes that extend beyond the studio. We truly care about our clients and our instructors go above and beyond to make themselves available for questions, support, and camaraderie. Your body is capable of so much more than you think, so just go into the class with an open mind and you’ll get so much out of the experience.
7. What’s the chicest workout wear you’ve seen in class? Favorite spot to shop “fit chic” workout gear?
I am obsessed with sukishufu and Teeki. I almost always have a carbon38 tab open on my browser. I come from a corporate background and have always been into fashion, so creating a fashionable workout style makes this job that much more fun. I love pushing boundaries and taking risks, and expressing myself through my clothing and accessories. I also believe that when you look good you feel good, and have made that a part of my lifestyle for as long as I can remember.
8. Best workout you’d recommend to someone who can’t make it to class one day?
KORE4 followed by some resistance band exercises. Our instructors can provide supplementary workouts to any client who wants to continue their regimen while traveling, etc. just shoot us an email, and we can help with ideas and variations!
9. Why settle in the Meatpacking District?
Why not? We are the first boutique fitness studio in this area. The area fits perfectly with our brand, its sexy, smart, sophisticated, and fun. I love the creativity of the people and businesses. It is entrepreneurial, friendly, evolving, and fun. I will never forget what a professor told me at Syracuse in my entrepreneurship class; “there is a difference between an idea and an opportunity”. I know that KORE Meatpacking is an opportunity.
10. What’s in store for KORE’s future?
We have plans for expansion. We want to provide clients with a product that speaks to their lifestyle and fits in seamlessly with their everyday life. But, we plan to stick to quality over quantity. The last thing we want for KORE is to dilute the integrity of our brand by compromising the values we were founded on.
336 West 13th Street
New York, NY 10014
**$20/class for first timers!